How did the Printing Press increase Mass Communication?

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Photo taken by me.

The revolutionary printing press, invented by Johannes Gutenberg in 1440 increased mass communication, spread religious knowledge throughout the world and created a rapid production and distribution of books and print materials.

Before the printing press, communication was primarily verbal from person to person with the exception of certain books like the Bible and other hand crafted text. The printing press gave the ability not only to religious institutions but also to political and civil institutions, to spread their word at a fraction of the cost of a hand written text.

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