After the invention of the radio, individuals were eager to invent new technology not only to make a profit, but to also introduce the world to new visual technology. With the work of many individuals and their ideas, “Philo Taylor Farnsworth was able to invent a working model of electronic television in 1927.”
In the early 1900’s, the television was first broadcasted in black and white, until colored television was invented later on. People became familiar with the television and altered their everyday lives in order to satisfy their needs with this media. With the evolution of technology, people decided to turn to these mediums for knowledge, news, education, entertainment and escape. Individuals used the media differently depending on their personal interests. Because the television had appeal to people of all ages, each individual had a different reason for watching as everyone related to the showings differently and had a different desired outcome.
Knowledge and News:
Even before the invention of the television, top news were announced through the radio. When this medium became more advanced, it allowed all individuals to tune it at a certain time and listen to what was happening not only around them but all around the world too. It was a great way for individuals to keep track of what was going on around them. However, when the TV was introduced, it automatically drew people in as they were now able to watch whatever interested them, instead of simply listening in. People grew a desire to learn more about what was going on around them and the need to interpret the stories they saw on the television. This lead to the creation of a mass audience. Even though some information was confusing to the audience, they would still have the desire for interpretation. The more individuals saw, the more they craved.
News companies and channels used different advertising techniques which increased appeal and caught the attention a larger audience. They let the audience know what time certain news or movies would be broadcasted ahead of time so that more people would be able to watch. This allowed individuals and families to plan social gatherings or social interactions in order to watch, enjoy and interpret TV showings alone or together with others.
Entertainment and Escape:
The invention of the television transformed the culture and communication between family members in a traditional household. Before the TV, family members would communicate and interact more together, having dinners and scheduling physical activities together as a family. With this new media, it interrupted family time and they were now scheduling their days around different TV showings and movie times. More exposure to the outside world brought in different views and values than the ones shared between families. This caused disputes and disagreements to arise between families, which eventually led to the damage of traditional families.
While some families sat down to watch the news together and TV’s were used in classrooms a large audience for educational purposes, there were individuals who used the radio and television solely for their own entertainment. People chose what to watch depending on their own personal needs and desires. For example, many used the opportunity as an escape in order to get away from real problems in their everyday lives. The more problems an individual faced, the more they turned to the television for an escape and it impacted negatively on his/her social life – once again, disrupting values and personal views of individuals.